Project: Cushing Academy Website
Business Objective: Create a destination site to increase engagement and return visits among prospective and current students and their parents.
My role: After creating a new IA and redesigning the site’s UX, I led a team of in-house copy editors to update all content, images and video, and enhance the usability of all forms, including those for applications, event registrations and general inquiries. Once the new site was live, I optimized its performance and visibility while managing its day-to-day operations and regularly updating content.
