Project: Sweet Building Website
Business Objective: Create a compelling online presence for prospective customers; increase engagement and encourage reviews among existing customers.
My role: After completing an information-gathering phase that comprised interviewing company leaders about services offered, website requirements and project goals, I designed an all-new website on WordPress, created content and developed a larger marketing strategy that encompassed online advertising, social media and web. As a result, the company’s sales have increased 20% year-over-year for the past three years—at half the cost of using traditional media such as newspaper and Yellow Pages advertising.
